SUMMIT PROGRAM

8.30am

9.00am

9.10am

Opening Keynote: Policies, plans and priorities to capitalize on broadband and convergence opportunities to achieve Smart Thailand

• Development and implementation of Thailand’s ICT master plan 2009-2013  
• Plans and priorities to increase the penetration of fixed and mobile broadband
• Emerging opportunities with the convergence of telecoms, IT and digital media
• Telecom industry’s development and the role of MICT

Pol.Col.Suchart Wongananchai, General Inspector of Ministry of Information and Communication Technology, Thailand

9.30am

CXO Executives’ Dialogue: Building a broadband future for Thailand - Opportunities & challenges

• What strategies can be adopted to increase profitability in today’s market conditions?
• How can increased business growth be achieved in terms of innovation, collaboration / partnering and investment?
• Which business and technology strategies offer the most promise for growth in the Thai consumer and business markets? 
• What are the implications for managing Capex and Opex?
• How does the telecoms environment need to evolve for viable migration to nationwide broadband access / connectivity?
• To what extent should government participate in telecom infrastructure for underdeveloped regions in Thailand? 
• What opportunities for new revenue streams and services innovation will increased penetration of fixed and mobile broadband bring?    

Moderator: Jayesh Easwaramony, Director, ICT Practice, Frost & Sullivan

Panelists:

• Anant Voratitipong, Senator
• Wichian Mektrakarn, CEO, AIS
• Tore Johnsen CEO, DTAC
• Jirayut Rungsrithong, CEO, CAT Telecom
• Kittipong Tameyapradit, Senior Advisory Executive Vice President, TOT Public Company Limited
• Malcolm Crouch, Director of Technology, Intec Asia Pacific

10.30am

Morning Refreshments

11.00am

International Analyst Assessment - Outlook for Thailand’s Telecom Industry 2010 - 2015

• Expectations for growth in fixed and mobile telecoms
• Impact of infrastructure modernization and expanded broadband coverage
• New business and service opportunities in prepaid and postpaid markets

 Jayesh Easwaramony, Vice President, ICT Practice, Frost & Sullivan

12.00am

Innovative pricing, charging models and revenue management approaches to maximize profitability

• Creating and growing prepaid customer loyalty in the competitive Thai market
• Driving additional revenue from existing prepaid customers
• How service can be differentiated in a saturated prepaid market
• Targeted pricing models that can build customer loyalty and generate additional revenue
• Moving to more transparent pricing strategies to increase uptake of mobile data services

Dr Parmi Sahota, CEO, Omniware Solutions, Partner of Fujitsu

12.30pm

Networking Lunch

2.00pm

Regulatory Keynote Presentation: Key initiatives to drive sustainable growth of the Telecoms Market in Thailand

• Licensing and spectrum allocation for 3G, HSPA, CDMA EV-DO, LTE and WiMAX
• Promoting competition in the Thai telecoms market
• Moving towards full mobile number portability

Prof. Prasit Prapinmongkolkarn, Chairman of the National Telecommunications Commission

2.45pm

Effective smartphone strategies to create new revenue and service opportunities

• How smartphones drive discoverability, content usage and increase ARPU
• Capitalizing on the smartphone as a platform for social networking services delivery
• Strategies to exploit the proliferation of open mobile devices and APIs
• Converged device strategies supporting new service and content market development

Pratthana Leelapanang, Assistant Vice President Value-Added Services Marketing, AIS

3.15pm

Panel Discussion: New Generation Technologies and the Customer Experience

This panel discussion will address issues around getting new services to market and in creating attractive offers for customers in our rapidly changing business environment. Panelists will share their perspectives and how these perspectives fit with their own working experiences.

Moderator: Jayesh Easwaramony, Director, ICT Practice, Frost & Sullivan

Panelists:

• David Bowden, VP Strategic Initiatives & Telco Solutions, Applications & Services, Fujitsu Asia
• Dr. Dhanant Subhadrabandhu, Vice President, Wireless Product Development, CAT Telecom
• Pratthana Leelapanang, Assistant Vice President Value-Added Services Marketing, AIS
• Piroon Paireepairit, Director, Multimedia Services Content & Marketing, True Corporation

4.00pm

Afternoon Refreshments

4.30pm

Thailand National Broadband Network “A National Agenda”

The new Thailand National Broadband Network targets for 50% of the Thai people to have at least 2 Mbps Internet access within 5 years, and 95% to have 10 Mbps within 10 years. Internet will become the country’s new national basic infrastructure, as it is with water, electricity, transportation and education today. The new infrastructure will form the basis to better deliver next generation education, healthcare and government services to the people. With a national ICT policy formulated, MICT can align the industry players, seek the endorsement of the Prime Minister and the Cabinet, before driving it as a national agenda for the public. Showcase projects will be deployed for the national broadband network, and investments in e-government will be used to anchor the use of the network and to demonstrate the benefits.

Adit Eddy Harinasuta, National Broadband Director, Cisco

4.45pm

Closing Remarks & Special Lucky Draw brought to you by Cisco

5.15pm

End of Summit

  * All Sessions will be conducted in English
** Frost & Sullivan reserves the right to amend the agenda as it deems necessary, without prior notice.